Author archive for Rachel Boucher
Chevrolet Hoists Impala into Penthouse for Press Event
Automotive journalists travel frequently, moving from one vehicle launch event to the next. So to give a memorable experience to writers attending its mid-March media drive program for the launch of the redesigned Chevrolet Impala, General Motors introduced them to the vehicle in a location where they would immediately associate it with iconic style and...
Mountain Dew’s Kickstart Summons Early-Birds
Mountain Dew on Feb. 25 launched a 20-week mobile tour to promote its new product Kickstart, a sparkling, fruity, caffeinated beverage it hopes will become the go-to morning liquid refreshment of choice among younger male consumers looking to “kick” their day off right.
Macallan Gives Select Consumers ‘Live Practice’
The Macallan single malt scotch whisky brand is using a series of influencer events called Raise the Macallan to survey and then recruit a select group of consumers who will then be invited to a second, more exclusive series of tasting events called The Finest Cut. The two-part program is designed to help the brand...
Three Strategies for Using Projection Mapping
Projection events have quickly gone from spectacle to strategy in just the past few years, transforming awe-inspiring light shows into buzz generating campaigns with unlimited viral reach.