Author archive for Rachel Boucher
Bayer Advanced Brings DuraZone Tour to NASCAR
Bayer Advanced is back on the road, activating at NASCAR fan zones in seven markets to spread awareness about its DuraZone weed and grass control products. The brand promoted the new line last year with a tour that traveled to home improvement stores across the country.
Nutrition Brand Maxitone Mixes Fitness with Shopping
Nutrition brand Maxitone, maker of protein shakes and bars for women, activated a temporary brand environment at the Westfield London shopping center atrium from Feb. 1 to 17 to support its Thank You Protein campaign.
Dell Appeals to Business Travelers at Heathrow
Airports are busy places. They’re also natural environments where there is a lot of delay and downtime. To take advantage of this fact and the needs of travelers, Dell recently activated a travel hub experience at London Heathrow designed to highlight the latest Dell XPS range of products as part of the brand’s Power to...
NVIDIA Hosts ‘Call of Duty’ College Tournament
To engage its college-age target market and at the same time highlight the relevancy of computer science and graphics development in video game creation, NVIDIA, a leader in visual computing technologies, launched a tournament for rival universities featuring Activision’s Call of Duty: Black Ops II. The brand’s GeForce GTX graphics processor serves as the game’s...