Author archive for Rachel Boucher

February 21, 2013

Dell Appeals to Business Travelers at Heathrow

Airports are busy places. They’re also natural environments where there is a lot of delay and downtime. To take advantage of this fact and the needs of travelers, Dell recently activated a travel hub experience at London Heathrow designed to highlight the latest Dell XPS range of products as part of the brand’s Power to...

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February 20, 2013

NVIDIA Hosts ‘Call of Duty’ College Tournament

To engage its college-age target market and at the same time highlight the relevancy of computer science and graphics development in video game creation, NVIDIA, a leader in visual computing technologies, launched a tournament for rival universities featuring Activision’s Call of Duty: Black Ops II. The brand’s GeForce GTX graphics processor serves as the game’s...

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February 7, 2013

CoStar Makes L.A. Building Disappear

To bring attention to its online commercial real estate marketplace LoopNet.com, and at the same time throw a meaningful event for clients, CoStar Group, a Washington D.C.-based provider of real estate analytics and marketing services, on Jan. 18 hosted a 3D mapped projection event to illustrate the message “If a Commercial Property Isn’t Advertised on...

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February 6, 2013

Captain Morgan and Sundance Channel Release Documentary

To preserve and bring to life the legacy of the figure that is the inspiration behind its brand message, Diageo spiced rum brand Captain Morgan teamed up with the Sundance Channel and award-winning director Michael Haussman to create “The Unsinkable Henry Morgan,” a documentary film about renowned privateer Captain Henry Morgan’s conquests in Panama. The...

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