Author archive for Rachel Boucher
Captain Morgan and Sundance Channel Release Documentary
To preserve and bring to life the legacy of the figure that is the inspiration behind its brand message, Diageo spiced rum brand Captain Morgan teamed up with the Sundance Channel and award-winning director Michael Haussman to create “The Unsinkable Henry Morgan,” a documentary film about renowned privateer Captain Henry Morgan’s conquests in Panama. The...
Festival Inspires Duck Tape Mobile Tour
Coming off the success of a six-month, 11,000-mile tour that began in July 2012, Duck Tape will once again hit the road, relaunching the Duck Tape Rolls Across America tour this month. The tour, which packages the creative product interactions that happen at the yearly Avon Heritage Duct Tape Festival in Avon, OH, home of...
CES 2013: United Healthcare
United Healthcare and partner Optum create a “wellness park,” complete with landscaping and footpath.
CES 2013: Panasonic
Panasonic divides its gigantic footprint into product areas surrounding a presentation stage.