Author archive for Rachel Boucher

Latest Air Force Tour Offers Simulator Experience

United States Air Force mobile tours have allowed people of all ages to learn about the service opportunities and high-tech world of its branch of the military. But its latest mobile tour, Rapid Strike, which launched Oct. 18, is allowing attendees to actually step into the shoes of service men and women and experience a...

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Sanrio’s Hello Kitty Runs for President

Looking to inject "positivity and fun" into the election season, Sanrio on Oct. 8 launched Hello Kitty For President, a campaign designed to celebrate the iconic cat through social media, and guerrilla-style and on-site activities in Washington, D.C.

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‘Human Meat Market’ Serves Resident Evil

Resident Evil is a household name in the gaming world, but in promoting the Oct. 2 release of the latest version, Resident Evil 6 “No Hope Left”, developer Capcom wanted to make sure a wider audience was introduced to “the dramatic horror experience of 2012.” So, Capcom activated a pop-up event designed to resemble a...

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