Author archive for Rachel Boucher
Vans Supports Art Education with Design Contest
Vans in the New Year is launching for a fourth season its Vans Custom Culture contest, a program that simultaneously honors the brand’s heritage as a shoe maker that promotes personal expression among its wearers, while getting thousands of consumers in its target market to create buzz around the product.
Macallan Tastings Immerse Fans in Scotch Whisky
To encourage brand affinity and to provide an exclusive experience for its drinkers, single malt scotch whisky-maker The Macallan hosted free private tasting shows for consumers over four nights, Nov. 27 through Nov. 30, at The Altman Building in New York City. Each session of the Raise The Macallan event included about 250 consumers who...
NatGeo Preps NASCAR for ‘Doomsday’
To capture new audiences as well as get current viewers excited for the launch of season two of its hit series “Doomsday Preppers,” the National Geographic Channel activated an end of days-themed bunker experience at NASCAR races in Phoenix on Nov. 11, and Miami on Nov. 18.
Bulla Satisfies Aussie Homesickness
There's nothing like the taste of home, and Bulla Creamy Classics, the ice cream line of the 102-year-old Australian brand Bulla Dairy Foods, is reminding Aussies of that this holiday season with its new campaign, Bring ‘Em Home. Central to the campaign is a contest where Aussie expats, backpackers and the like can enter to...