Author archive for Rachel Boucher
CES 2013: Audi
Dubbed The Black Cube, Audi’s booth literally makes you see the light—from across the show floor.
How Strong Sales and Social Media Changes Three Tours
There is always an element of risk when it comes to launching a new event program. But it can often be even more challenging to build on the success of that program’s first few years. Sure, it’s going great, but which parts of the activation should be expanded in the coming year to gain maximum...
Roving Carolers Help VH1 Promote ‘Divas’ Special
To promote its television broadcast of “VH1 Divas,” a showcase of today’s top pop singers, the VH1 channel on the afternoon of Dec. 16 sent out a group of carolers to roam the streets of Manhattan to perform songs a capella for passersby in a guerrilla-style effort to get people to tune in. Nevermind the...