Rachel Boucher, Author at Event Marketer

Author archive for Rachel Boucher

November 8, 2012

Sanrio’s Hello Kitty Runs for President

Looking to inject "positivity and fun" into the election season, Sanrio on Oct. 8 launched Hello Kitty For President, a campaign designed to celebrate the iconic cat through social media, and guerrilla-style and on-site activities in Washington, D.C.

October 31, 2012

‘Human Meat Market’ Serves Resident Evil

Resident Evil is a household name in the gaming world, but in promoting the Oct. 2 release of the latest version, Resident Evil 6 “No Hope Left”, developer Capcom wanted to make sure a wider audience was introduced to “the dramatic horror experience of 2012.” So, Capcom activated a pop-up event designed to resemble a...