Author archive for Rachel Boucher
Five Fast Facts: Metacore’s Live Action ‘Merge Mansion’ Experience
The gaming space is vast with a variety of players and lifestyles associated with it. Such is the case with Merge Mansion, a downloadable mobile game launched in 2020 by developer Metacore. More than 2 million active users renovate and decorate the grounds of a mysterious mansion while uncovering clues, and unfurling a storyline, about...
A Welcoming Booth Vibe Helps Kohler Celebrate 150 Years and Earn Top Honors at KBIS
For a legacy brand like Kohler, the message is as much about looking back as it is looking forward. At the industry’s largest annual trade event, the Kitchen & Bath Industry Show (KBIS), Jan. 30 through Feb. 2 in Las Vegas, Kohler married the past and the future with the message “Come All Creators” and...
Podcast: The Experiential Principles of Employee Engagement
Organizations across industries are reportedly investing more in employee events this year, they’re increasing travel budgets for them, and in-person meetings are playing a key role in preserving company values and onboarding staff. In this episode, Marrah Thomas, senior manager of global internal events and conferences at Delta Air Lines, helps break down what’s changing...
Monthly Pulse Survey Results: Data on the State of Work in Experiential
Event Marketer's all-new monthly Industry Pulse Survey fielded responses from the experiential marketing community in February on the "State of Work."