Author archive for Rachel Boucher
How a Localized Sampling Campaign Gave Herdez and the Boston Community a Lift
As the U.S. reaches a turning point in the pandemic, smart marketers are now drafting event programming for later this year ahead of what experts predict will be a mad summer rush. And in the case of traditional Mexican salsa brand Herdez, it’s a matter of lifting a garage door and shifting its fully branded...
H&R Block and Nextdoor Team Up on a Neighborhood Improvement Campaign
There is a recurring theme in experiential’s recovery: partnership. Brands and agencies will be counting on partnership to reinvigorate relationships, meet the challenges of reactivation and boost the bottom line. And in many cases, brands may be counting on each other in partnership to combine resources and add dimension to thoughtful pandemic-era programming.
How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future
Throughout the last year, Mohawk Flooring North America’s offices and manufacturing facilities remained open, which meant when it was time to showcase the new products and innovations its 20,000 retailers expect each year, the company was prepared to meet the demand, but didn’t have a way to reach them. Important Q1 shows for 2021, like...
Desktops Be Gone: How SXSW Online is Adopting a Roving Approach
The typical virtual attendee of 2020 was confined to a home office. But in 2021, remote comes in a variety of flavors. It’s an insight the SXSW Online team embraced in its monumental task of transforming a 10-day, multi-venue, three-part, in-person festival into an enriching, comfortable and accommodating virtual experience for wherever the attendee may...