Author archive for Rachel Boucher
Design Ideas for Outdoor Micro Event Venues
Enclosed pod structures are helping business owners across the country fight for survival amid COVID-19. They’ve been used by fitness studios this year for socially distanced classes, and they’re cropping up more and more in markets across the country this winter to keep customers and clients warm and comfortable. While the food and beverage industry,...
How Drive-thru Experiential Marketing Became the Darling of 2020
The drive-thru trend that rolled out across the nation this year provided a lifeline for event marketers searching for a way to safely connect with consumers. An extension of the drive-in trend, drive-thrus take a page from theme parks and allow brands to strategically infuse messaging and multisensory engagements at every turn. Concert properties and...
2021 Perspectives: Intel’s Events Program Manager Talks CES, Activating Locally and Sparking Joy
CES will kick off next month for the first time without a physical show floor, but for longtime exhibiting brands like Intel, it’s year two of a pivot strategy already in motion This time last year, exhibiting brands at industry tentpole CES would have been preparing for move-in. Supersized booths and miles of exhibits within...
How Scottish Craft Beer Brand Innis & Gunn Activated Small-scale Photo Ops in Canada
The beer category is recession-proof, and if the last eight months have proven anything, it’s pandemic-proof, too. But that doesn’t mean marketers are putting the pause on awareness campaigns. On the heels of being named The Most Recommended Beer in the U.K. by the YouGov Brand Index, Scottish craft beer brand Innis & Gunn, the...