Author archive for Rachel Boucher
What Event Marketers Can Learn from Airbnb Online Experiences
We attended an Airbnb Online Experience. It gave us hope for virtual engagement Among the building blocks of experiential are trial, connection and creation—aspects of the live event essential to memory-making that aren’t as easily replicated in a digital setting. As event marketers shift their focus to digital and to virtual events, the challenge lies...
Four Issues to Consider When Negotiating Event Contracts Amid COVID-19
As part of the unraveling of event programming this year, and beyond, marketers have had to dig into their contracts to determine what they’re on the hook for, what they’re not, and how to move forward. And when events do ramp back up the legal landscape will be a trickier one to navigate. We tapped...
Roundup: Superfan Experiences for Movies and Shows Crop Up Again
In the age of COVID-19, traffic flow and timed entries are critical elements to creating an environment that supports social distancing and safety. It’s no surprise then that ticketed pop-ups and drive-ins for consumers have been among the first event types to kick off successfully this summer. Among them: entertainment-inspired superfan experiences that show no...
Virtual Events: How Event Marketers are Overcoming Eight Pain Points
During the first few months of the pandemic, most event marketers were in panic mode, picking up content from canceled in-person events and dropping it into virtual platforms. Their No. 1 concern? They just wanted the technology to work. But as time has marched on, the conversation is evolving and turning back to what experiential...