Author archive for Rachel Boucher
Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together
Among brands to take advantage of the drive-in phenomenon that’s keeping hope afloat for many event marketers this summer is Nissan, which recently signed on as a sponsor of CHI-Together, a socially distanced experience platform at Soldier Field parking lot in Chicago that since July 8 has hosted movies, pre-show live performances and other activities...
How Chicago’s CHI-Together is Putting a Fresh Spin on Socially Safe Events
Located in a parking lot at Soldier Field, CHI-Together bills itself as the largest ongoing socially safe event in the Midwest. But it’s not just the entertainment that’s putting this platform on the map. It’s the touchpoint-rich programming that is helping forge a new path for sponsorship engagement in the COVID era. Since its launch...
FX Tackles the Challenge of Immersive Digital Engagement for Comic-Con@Home
FX was in the midst of planning its seventh year activating outside the convention center at Comic-Con International: San Diego when COVID-19 struck. With the convention shifting to digital as Comic-Con@Home, FX formulated a program that would honor the things fans love about the network’s in-person activation with immersive and interactive elements. “We approached it...
On a Dime: Brands Pivot with Creative Solutions to Industry Pain Points
Despite the many challenges event marketers have faced these last two quarters, there have been plenty of wins. From challenger brands leveraging their nimble nature to salvage tours to category giants turning to social media to scale their existing platforms, marketers have been able to keep the momentum going amid social distancing. We rounded up...