Author archive for Rachel Boucher

September 29, 2024

Q&A: Award-Winning Perspectives with Grand Ex Recipient Little Cinema

Little Cinema, which burst onto the experiential marketing agency scene in 2016, has helped clients, ranging from Amazon Prime Video to the Kansas City Chiefs to Disney, reimagine their creative possibilities through technology integration and content. It’s been a busy season since the group picked up the 2024 Grand Ex award for Taco Bell’s Live...

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September 13, 2024

Q&A: 10 Minutes with John Blyth of Ricoh

When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional. For Ricoh, a multinational imaging and electronics company, design and messages inspired by the brand’s Japanese roots helped place personas...

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September 5, 2024

Lessons in Simplicity: Sheetz Hosts a ‘Convenient’ Pop-up Parking Lot Concert

Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop to a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took...

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