Rachel Boucher

Every event marketer knows the feeling: You’ve built an exceptional experience, the energy was undeniable, but then comes the question, “But what did we get for it?” For b-to-b event leaders this year, that question no longer leads to an event after the event—because they’ve already engineered the answers in. From trackable, curated meetings that […]

Justin Tabas of Bosch shares his journey into experiential, specific moments that shaped his direction, and what he'd tell junior marketers trying to find their footing.

Forget the branded tote stuffed with collateral and QR codes. The post-show “experience” today is becoming a well-crafted campaign, with the on-site hero engagement as the jumping off point. Let’s explore the ways b-to-b event marketers are making their show messaging sticky and shareable with the keepsake long game.   Turn the experience into a […]

A comprehensive list of things you can measure at your next event   One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential compared to other disciplines in the marketing mix. For years, this industry relied on “gut feeling,” or more qualitative satisfaction metrics, to come up with ROI […]

Continued collaboration scales AI-powered content capture and post-event engagement across one of the industry’s leading experiential marketing events   Event Marketer and Voxo are extending the expansion of their partnership for the Experiential Marketing Summit 2026 (EMS), further integrating AI-powered session summaries into the event’s core content experience. The Experiential Marketing Summit 2026 will take […]