Rachel Boucher

A comprehensive list of things you can measure at your next event   One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential compared to other disciplines in the marketing mix. For years, this industry relied on “gut feeling,” or more qualitative satisfaction metrics, to come up with ROI […]

Continued collaboration scales AI-powered content capture and post-event engagement across one of the industry’s leading experiential marketing events   Event Marketer and Voxo are extending the expansion of their partnership for the Experiential Marketing Summit 2026 (EMS), further integrating AI-powered session summaries into the event’s core content experience. The Experiential Marketing Summit 2026 will take […]

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. The cybersecurity space demands precision, but for Pam Corcoran, the real differentiator is connection. As vp of global events at CrowdStrike, she believes the bar for […]

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Collin Hummel considers himself a storyteller first. His role at 3M revolves around crafting messaging and experiences that stick, and beyond. “You probably think of 3M […]

Relationships have never been more important for businesses and the marketers supporting them. Creating access points for key customers, and bringing them behind the curtain for real talk, R&D, and connection, is a strategy Google Cloud has honed with its Customer Advisory Board program and the group’s high-touch annual board meeting. C-suite experiences are growing […]