Author archive for Rachel Boucher
Looking for Event Food Inspiration? Trends Top Chefs Are Talking About
You can expect more progressive event food and beverage menus that reflect sustainability and wellness messaging this year, according to the National Restaurant Association’s “What’s Hot: 2020 Culinary Forecast.” The annual report features survey results from more than 600 American Culinary Federation chefs. The overarching theme this year: New alternatives. Among trends heating up for...
More from the Dream Team Archive: Best Practices from B-to-B Event Marketers
The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 B-to-b event marketers have a set number of opportunities annually to make their mark. And with many moving pieces and parties to please across the meetings, conferences and exhibit space, being innovative is often easier said than done. In preparation for our...
Leaning on the ‘Unexpected,’ American Express Invites a Magician to CES
Event marketers have to strike a balance in embracing the “unexpected.” There has to be relevance. It has to be the best version of what that unexpected idea can be. And it has to be an easy experience for attendees, especially at a show like CES. For the past several years, American Express has checked...
Five More Tips on Engaging Millennials from the Millennial Impact Report
The study takes into account 10 years-worth of data by the foundation and research partner Achieve on millennials and their interest in causes