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B-to-C EventsCatheads Roam New York City with Cake Pops to Drive Tune-in to WEBTOON’s ‘Everything is Fine’
Digital comics platform WEBTOON’s series, “Everything is Fine,” is a dystopian, horror-genre story about a pair of catheads living in a seemingly normal world until it becomes apparent to viewers that everything is indeed not fine. To promote season two, WEBTOON on July 8 unleashed a cadre of characters donning giant catheads for a street […]
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B-to-C EventsPlant-based JUST Egg Invites Consumers to Taste the Future of Food at Music Festivals
In a departure from the standard food truck, cart or kitchen, JUST Egg is dropping a colorful, neon “sampling lab” on music festival grounds across the country, inviting hungry artists and attendees to experience a culinary escape with its plant-based egg product. The summer sampling program debuted at Broccoli City in Washington, D.C., May 7-8, […]
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B-to-C EventsGhirardelli Elevates the S’mores Moment on its first Experiential Tour
Ghirardelli squares are known for their “luscious” bites of chocolate with fillings like caramel that kick a moment of indulgence up a notch. But this summer, Ghirardelli is inviting consumers to elevate everyday indulgences, like the summer classic, the s’more, with its squares that provide “the perfect bite.” What began as a shopper marketing program […]
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B-to-C EventsQ&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater
To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Dubbed The ELECTRIQ Theater, the unit is a tall cubed structure with LED surfaces inside and out, […]
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B-to-C EventsChevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments
A COVID-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. The automotive brand returned as the fest’s Official Ride of Country Music, offering up free rides throughout the city as well as two sponsored live music stages—the Chevy Vibes Stage at the Walk […]