Author archive for Rachel Boucher
How KinderCare’s Experiential Tour is Engaging Three Targets
For working families, choosing a child care and early childhood education program is an important and often confusing decision given the many options. So, to engage parents and their children, and even teachers, in its curriculum and story, KinderCare Education, a private provider in accredited early learning nationwide, created the Tiny Schoolhouse experiential tour. Activating...
10 Years of Data on Millennials and Causes: How Brands Fit In
If you think cause marketing tie-ins are an event trend, think again. The latest research contained in the annual Millennial Impact Report, produced by the Case Foundation, reveals that millennials not only want to do good (and want companies and brands to do good)—they want to do more. The 2019 study, which takes into account...
How Samsung’s Unpacked Event Engaged Viewers Live and Virtually
There is a lot at stake with product launch events and, perhaps, a little more so for the biannual Samsung Unpacked. A few fun facts: This year, there were more than 1.5-times the audience that the Oscars pull in viewing the Samsung Unpacked live-stream as it unfolded. That’s 44 million people tuning in virtually throughout...
Virgin Launches a New Route with Cultural Experiences and Sir Richard Branson
Launching a new flight route is a big deal for an airline, and marketing the different reasons why the destinations matter and should be linked is an important part of the process. In launching its new route from Los Angeles to Manchester, England, Virgin Atlantic hosted the LAxMAN influencer event that featured influencers in...