Author archive for Rachel Boucher
How Tequila Cazadores Leverages the Mexican Calendar for Events in the U.S.
For many Americans summer unofficially begins after Memorial Day. But for Bacardi’s Tequila Cazadores, summer begins with Cinco de Mayo and runs through Sept. 16, which is Mexican Independence Day. That Mexican calendar informs how the brand kicks off events and sampling for the season that leverage authentic Mexican culture—like, !Dame Cinco! on May 5,...
Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes
Four ways brands are reimagining what it means to ‘go green’ We used to think about “going green” by way of recycling or using less paper. Those actions are still important and in play, no doubt. But more and more, marketers are developing creative engagements that are immersing consumers in modern environmental issues and in...
Wolverine Brands Get a Foot in the Door with Mom Bloggers
Parents today trust another parent or friend more than they do ads on TV or in magazines, which makes mommy bloggers powerful partners for marketers to spread awareness about their brands. And what better place for a brand to cultivate partnerships than at the Mom 2.0 Summit, a gathering of the top influencers, held this...
Hot Dog! Four Ways Oscar Mayer Manages its Iconic Experiential Program
In the world of experiential, the Oscar Mayer Wienermobile is the OG. On the road since 1936, having undergone nearly a dozen upgrades over the years, it remains an iconic, versatile and viral marketing vehicle for the hot dog, bacon and deli-meats brand. Six Wienermobiles are on the road across the country at any given...