Author archive for Rachel Boucher
CES 2025: Five Things to Know About HERE Technologies’ Sustainability Strategy
Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Center’s West Hall, HERE Technologies’ 3,500-square-foot booth proclaimed in a banner overhead, “There’s more in HERE.” And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology...
BMW ‘Shrinks’ Product Experts (and Tim Meadows) in its CES 2025 Experience
The façade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did. The talk of the show this year, the experience at the Las Vegas Convention...
CES 2025: Newcomers, Block Parties and Heroes on the Show Floor
First-time CES exhibitor Scout Motors made its announcements under the theme, “The right balance of touch, tech and connection brings people together.” It’s a message we’re seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering...
29 Questions at the Panasonic CES 2025 Experience
Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? 🎤✨ We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look that’s part insight,...