Author archive for Rachel Boucher
American Express Service Stations at CES Focus on Attendee Needs
There is a clear and present business audience at CES for American Express to engage in its business solutions and innovations in the fintech space. This year, American Express hyper-focused on the user experience at CES to demonstrate how it is a work and life partner brand. And for the first time, the brand activated...
Nine Experience Design Trends from CES 2019
As the first major show of the year, CES serves as a barometer for the experiential marketing industry, offering clues on the kinds of budgets, builds, technologies and design styles marketers can expect to see across events over the year. While foldable phones, rolling television screens and futuristic transportation modes made national headlines, the spheres,...
Live from CES 2019: Brands Bring Color, Connectivity and Causes to the Show Floor
With a massive footprint, taking over a dozen venues across Las Vegas, CES 2019 continues to be the industry jumping-off point and proving ground for technological innovation and, in our case, experience design and engagement. As we hit the ground running on day one of the show Jan. 8, we noticed more experiences than any...
New Year’s Eve Roundup: How Alcohol Brands Spiked Their Sampling Events in 2018
Good drinks often come with good stories, and brands across the spectrum of spirits and beers set out to create them this year using experiential to bring them to life. From explore-able spaces to unusual pairings to cheeky activations to a b-to-b setting rife with pomp and circumstance, on the eve of a new year,...