Author archive for Rachel Boucher
Stunt: Steve Buscemi’s ‘God’ Character Appears on Toast at Brunch Hotspots
All over the world, people have reported spotting religious figures in unexpected places, even on a piece of toast. It was that crunchy idea that led to a marketing stunt TBS executed in New York City to promote the series premiere of “Miracle Workers” starring Steve Buscemi as “God.” The brand teamed up with brunch...
Engaging Lifelong Fans: Inside Mattel’s Hot Wheels Monster Trucks Live Tour
Mattel’s Hot Wheels brand is a multi-generational property, one that attracts young consumers who play with the toy vehicles in their rooms on up to adult Hot Wheel collectors.
Roundup: Brand Experiences at Super Bowl 53 in Atlanta
While some brands relied on their football fan activation mainstays, others this year for Super Bowl 53 delivered fresh showstoppers across the host city of Atlanta.
Famous Rao’s Restaurant Pops Up with Wheels Up for Super Bowl Dinner Events
The original Rao’s on 114th St. in East Harlem, New York City, the legendary and exclusive eatery established in 1896, was recreated in Chamblee, GA, for Super Bowl LIII in a hospitality program with Wheels Up, a private aviation company. VIPs, special guests and talent were invited for pop-up dinners by Rao’s executive chef Dino...