Author archive for Rachel Boucher
Buick Revamps its NCAA Final Four Activation with the Fandom University Experience
To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final Four Fan Fest this year in San Antonio, TX, March 30 through April 2, reimagined last year’s footprint to create the new Fandom University experience. Buick, positioning itself as a premium, up-market automobile brand, leveraged a 7,500-square-foot activation footprint and...
Inside Dunkin’ Donuts’ NHL Sponsorship: Family-Centered Experiences and Sampling
Hot coffee and a winter sport. It’s a natural alignment. But for Dunkin’ Donuts, the official coffee, donut and breakfast sandwich of the NHL and the official coffee and QSR restaurant of the National Women’s Hockey League, hockey is about the fans. Through no-fuss, family-centered engagements, Dunkin’ has set out to do more than post...
Time’s Up: How the B-to-B Events World is Responding to the Women’s Movement
When a group of chief marketers from Fortune 500 brands called out CES for its lack of female keynoters this year, it proved how powerful brand voices are in the modern-day women’s movement. As the movement continues to evolve, and encompass a variety of issues from leadership to equal pay to women and families to...
MTV Marks the Return of ‘Jersey Shore’ with Snooki, Deena and a Meatball Truck
Like any good sitcom, MTV’s “Jersey Shore” reality series delivered rolling inside jokes for fans over the course of its run. This included terminology and catchphrases like GTL (gym, tan, laundry) as well as nicknames—like “the meatballs,” an endearing nickname that cast mates Snooki and Deena called themselves due to their short stature. When it...