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B-to-C EventsOlympics Q&A: Michelob Ultra, USA Hockey and Home-Turf Events Worthy of Gold
How the Team USA sponsor harnessed hockey fever across watch parties, exhibitions and a ‘Run Back the Miracle’ showcase For passionate sports fans, the past is as important as the present. That storytelling opportunity inspired an Olympic Winter Games experiential campaign here on home turf for sponsor Michelob Ultra that featured custom content, nostalgic venues […]
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B-to-B EventsSteal-worthy C-Suite Event Ideas from the Super Bowl LX Innovation Summit
Sporting tentpoles like the Super Bowl are at their core a platform for consumer engagement. But the Bay Area Host Committee (BAHC) and the NFL saw an opportunity to engage key stakeholders
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B-to-B EventsExperiential Marketing Trend of the Week: Push Buttons
Despite the rise of touch screens and other sophisticated gaze and gesture technologies, experiential brands this year are choosing analog-style mechanisms for their activations. Think: Push buttons and turn dials that feel purposeful, participatory and nostalgic. But let’s push pause for a moment, and look back at one place where the trend bubbled up. Reddit’s […]
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Festivals & Fan ConsWatch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City
Inside Acura's 16th annual experiential program at the 2026 Sundance Film Festival
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EMMA x EMWatch On Demand: Measurement Strategies for Event Organizers
In our latest quarterly event measurement chat with our partners at the Experiential Marketing Measurement Coalition, we discuss the unique challenges for event organizers around measurement and creating value for both event attendees and sponsors. Previously live on LinkedIn, we were joined by Dax Callner, founder and board president of the Experiential Marketing Measurement Coalition, and […]