Author archive for Rachel Boucher

April 9, 2018

Inside Celebrity Cruises’ Progressive Culinary Launch for Media and Influencers

As part of what it calls a two-year conversation surrounding the November launch of its newest luxury cruise ship, Edge, Celebrity Cruises has unveiled different aspects of the ship. For the “next chapter” of the marketing surrounding the launch, the brand wanted to focus on the ship’s culinary offerings—a challenge, considering the ship has 29...

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April 6, 2018

Four Things You Need to Know About the FTC’s Latest Crackdown on Influencers

If you caught one of the many headlines late last year on the Federal Trade Commission’s (FTC) campaign to enforce rules surrounding influencers on social media, you may be wondering whether your brand and your influencer partners are doing it right. Here’s the topline: The FTC publicly announced a settlement it reached with two YouTube...

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April 4, 2018

HP and Intel Put Their Art-Inspired Tools in the Hands of Creatives at SXSW

In a one-day engagement blitz, HP and Intel on March 13 set out to convert the creatives attending the interactive festival at SXSW into users of the Z suite of HP products, powered by Intel technology, with the Digital Artistry House experience. The brands took over Austin restaurant Icenhauer, transforming the century-old building on Rainey...

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April 2, 2018

Programming SXSW: Dell Speaks to Creators with Story-Driven Demos

Dell Technologies’ audiences and solutions run the gamut, from IT clients and consumers to servers and storage, and beyond. For its six-day event program at SXSW in Austin, March 10-15, the brand focused on its creative audience with a program that aligned with each phase of the festivals, including film, music, technology and innovation, and...

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March 28, 2018

A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50

In the automotive industry, launch events often include the media, of course, a ride and drive and a luxury hotel. For the global launch of the Infiniti QX50, the auto brand took this traditional industry affair a step further with additional audiences, the use of unexpected venues, excursions, wellness options and an auto show-style activation....

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