Author archive for Rachel Boucher
‘Shark Week’ Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping
Discovery’s “Shark Week” program celebrated its 30th anniversary as the must-watch TV event of the summer, July 22-29. Strategies for driving tune-in to the programming have run the experiential gamut over the years, from a Fin Fest shark-themed festival in L.A. to guerrilla-style stunts involving half-bitten surf boards dropped on Australian beaches. This year, Discovery...
L.L. Bean Gives Office Life the Boot with Four Outdoor Workspace Activations
You might say the office is untapped marketing territory, rife with consumers looking for a way to break out of their eight-hour indoor workdays, especially during the summer months. Research shows that the majority of Americans spend 95 percent of their time inside, and half that time is spent at the office. L.L. Bean capitalized...
And We’re Live: Dell’s Tips for Creating Live Event Broadcasts That Drive Engagement
Four tips for optimizing viewership and engagement—from the show floor Content continues to be king in events, with brands investing so heavily in at-event content strategies that they’re building dedicated studios within event footprints and exhibit spaces, pushing out content on-demand, publishing broadcast schedules, recruiting speakers and powering the programs with on-site video production...
To Encourage Attendee Interactions, MobileIronLive Welcomes Attendees ‘Home’
Enterprise security company MobileIron each year brings together IT professionals for an annual conference on getting more value and better usage out of its mobile security platform. While in the past the event involved several hundred attendees in a hotel convention center, this year the brand shook up the format with an unconference and more...