Author archive for Rachel Boucher
An Insight for Your Next B-to-B Event: Millennials Are Social Business Travelers
Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting with family and friends while they’re traveling and they’re the most security-conscious generation traveling today, according to new research in the Connected Traveler Study released by Carlson Wagonlit Travel. The study results offer event marketers insights for making millennial b-to-b...
What You Can Expect to See on Event Food Menus in 2018
Artisan cheese, house-made charcuterie and protein-rich grains and seeds are out, local veggies and meats, ethnic dishes and fast-casual concepts with a twist are in, according to the National Restaurant Association’s annual “What’s Hot” survey of 700 professional chefs for menu trends in 2018. Trends expected to heat up in the new year: “Doughnuts with...
It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017
From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard family stuff, brands of every shape and size hit the road this year with a wide variety of experiential tour concepts, strategies and consumer targets. Some activated out of inventive and eye-catching tour vehicles. (Adult Swim may have given the Wienermobile a...
JetBlue Offers Three Tips for Activating In-Flight Events
Marie Claire in 2016 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.”