Author archive for Rachel Boucher
Tips for Working with Celebrity Chefs in Events
In the consumer activation space, partnerships with celebrity chefs can not only help generate buzz for events, they can use their “expert” status to legitimize marketing messages.
Tru by Hilton Launch: Industry Activations, Whisper Campaigns and Millennial Flair
Wrapping up a year-long launch campaign, Tru by Hilton, the new midscale brand of Hilton Hotels & Resorts, celebrated the grand opening of its first location in Oklahoma City, OK, with a community-driven program that packed a playful punch. Held on May 25, the event attracted key stakeholders within the company and the market including...
Experience Design: Eight Ways to Use Shipping Containers in Experiential Programs
Eight “contained” activations, from showrooms to mobile banks Shipping containers and pods. They’ve evolved from offering an “industrial cool” look to versatile, reusable, customizable and often ADA accessible, experiences. They’re stackable and attach to each other, they fold up in inclement weather. They travel well and can’t be affected by the wind like tents...
Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab
Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up...