Author archive for Rachel Boucher
HPE CMO Jim Jackson Talks the ‘Sphere Effect’ and the Future of Keynote Content
Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. The brand is hosting its biggest showcase buildout ever for the conference this week at The Venetian Convention and Expo Center, has made a high-profile partnership announcement with...
Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions
Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. As part of a year-long campaign surrounding the launch of the Intel Core Ultra mobile processors for first-gen AI PCs, Intel is inviting emerging new media artists to showcase the product’s power in a living art gallery where each...
2024 Food & Beverage Trends to Inspire Your Event Menus
If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to the National Restaurant Association’s 2024 “What’s Hot Culinary Forecast,” social media is influencing how consumers cook, eat and interact with restaurants. And it’s now an essential ingredient to culinary professionals’ work, whether it’s incorporating social media trends into dishes or...
Amway’s Founders Council Incentive Event: Five Ideas for Your ‘Top Tier’ Attendees
For decades, Amway’s annual Founders Council event has served as a landing point to celebrate the achievements of the company’s direct-selling health and beauty independent business owners or “ABOs” from around the globe. As a highly exclusive incentive experience, top distributors have to qualify each year to attend, and so the experience on the ground...