Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Torchy’s Tacos, Music and a Tiny House: Inside DoorDash's First SXSW Event
    B-to-C Events

    Torchy’s Tacos, Music and a Tiny House: Inside DoorDash’s First SXSW Event

    You might think it’s a challenge engaging consumers in the on-demand economy, but at SXSW, DoorDash, the food delivery platform available in more than 3,300 cities in the U.S. and Canada, welcomed the challenge with open doors. In its first-ever physical space at the annual festival in Austin, DoorDash activated the “Tiny Home Away from […]

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    B-to-C Events

    Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How

    There are some notable shifts in how marketers are approaching measurement this year. According to findings from the 2019 Measurement Benchmarking Report, consumer marketers are relying more on at-event data collected by staff using tablets with registration software than they did last year. The results show 61 percent of consumer marketers will use these at-event […]

  • How AARP Updated a 55-Year-Old Event Model with a Traveling Event Activation
    B-to-C Events

    Increased Attendance, Engagement: Inside AARP’s Experiential Program Revamp

    Three years ago, AARP took its marketing on the road, aligning with consumer events that would allow the nonprofit, which is dedicated to helping people live their best lives as they age, to engage multiple generations. The insight: That AARP isn’t simply a Baby Boomer brand or a Gen X brand; instead, there are different […]

  • How Courtyard turned its Super Bowl sleepover into the ultimate loyalty program
    B-to-C Events

    How Courtyard Turned its Super Bowl Sleepover into the Ultimate Loyalty Program

    Marriott’s Courtyard brand took rewarding customer loyalty to new heights—or rather, the end zone—when it created a platform for frequent guests to cash in rewards points for once-in-a-lifetime experiences tied to Super Bowl LIII. For one Marriott rewards member, Nick Pagliari of Wisconsin, that meant cashing in a record 3.25 million points to win the […]

  • Three Insights from Intel on Creating Industry Event Experiences That Stick
    B-to-C Events

    Three Insights from Intel on Creating Industry Event Experiences That Stick

    How Intel approached an industry event with people in mind Like most technology brands, Intel is challenged with introducing its target audiences to innovations that often need some explanation—more importantly, demonstration. It’s why the brand has transformed what could be standard demos at events into product experiences that “democratize” its technologies and solutions. At the […]