Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • At SXSW, Facebook Opens the Doors to its Art Department CSR Program
    B-to-C Events

    At SXSW, Facebook Opens the Doors to its Art Department CSR Program

    Social networking sites are about connecting the world and communities, ultimately, through our devices. But for more than a decade, Facebook has been leveraging art to build and impact communities offline. At SXSW this year, Facebook’s Art Department went “live” for the first time in seven years, activating its CSR program and promoting its mission […]

  • General Mills Activates Lucky Charms 'Drops' in Boston for St. Patrick’s Day
    B-to-C Events

    Micro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day

    General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day micro-program in Boston that had consumers posting on social media to be selected for a delivery of the cereal by its brand character, Lucky, himself. The daylong program, which began at 12:01 a.m. on the holiday, invited consumers to post […]

  • Chevy’s 'GoalKeepers' Soccer Campaign Inspires Young Girls
    B-to-C Events

    How Chevy is Making a Difference Among Girls with its Soccer Sponsorship

    Sponsorships connect brands to consumer passion points, but they can also open doors to help brands make a real difference in the lives of fans. Chevrolet recently wrapped a fifth season of its GoalKeepers campaign, a program built with the Women’s Sports Foundation surrounding the brand’s Manchester United sponsorship in the U.K. The goal of […]

  • Meet the Speakers, EMS 2019
    B-to-B Events

    Meet the Speakers, EMS 2019: AT&T, Esports and Building Human Connections

    As the 2019 Experiential Marketing Summit is on the horizon, we’re taking time to highlight some of the sessions and speakers in store at the show this year, May 14-16, at Caesars Palace Las Vegas. First on our list: “AT&T + Esports: Building Human Connections Through Non-Traditional Sports.” Here’s what you need to know: Esports […]

  • Torchy’s Tacos, Music and a Tiny House: Inside DoorDash's First SXSW Event
    B-to-C Events

    Torchy’s Tacos, Music and a Tiny House: Inside DoorDash’s First SXSW Event

    You might think it’s a challenge engaging consumers in the on-demand economy, but at SXSW, DoorDash, the food delivery platform available in more than 3,300 cities in the U.S. and Canada, welcomed the challenge with open doors. In its first-ever physical space at the annual festival in Austin, DoorDash activated the “Tiny Home Away from […]