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B-to-C EventsEngaging Lifelong Fans: Inside Mattel’s Hot Wheels Monster Trucks Live Tour
Mattel’s Hot Wheels brand is a multi-generational property, one that attracts young consumers who play with the toy vehicles in their rooms on up to adult Hot Wheel collectors.
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B-to-C EventsRoundup: Brand Experiences at Super Bowl 53 in Atlanta
While some brands relied on their football fan activation mainstays, others this year for Super Bowl 53 delivered fresh showstoppers across the host city of Atlanta.
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B-to-C EventsFamous Rao’s Restaurant Pops Up with Wheels Up for Super Bowl Dinner Events
The original Rao’s on 114th St. in East Harlem, New York City, the legendary and exclusive eatery established in 1896, was recreated in Chamblee, GA, for Super Bowl LIII in a hospitality program with Wheels Up, a private aviation company. VIPs, special guests and talent were invited for pop-up dinners by Rao’s executive chef Dino […]
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B-to-B EventsPhoto Tour: Inside CES Brand Headquarters by Facebook, Spotify and Twitter
While the big branded booths in the halls at the Las Vegas Convention Center and Sands Expo are the epicenters for headlines at CES, they’re not the only places brands engage with audiences at the show. There are scores of meeting spaces and branded headquarters that provide strategic value for companies like Facebook, Spotify and […]
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B-to-B EventsCES 2019: How Google Took Attendees for a Ride
Google once again made its presence known at CES, Jan. 8-11, with a two-story Google Playground installation outside the Las Vegas Convention Center in Central Plaza that offered a big and bold LED façade, spacious plaza and a closed-off upper level that housed what was the talk of the show: The Ride. In fact, if […]