Author archive for Rachel Boucher

February 1, 2018

CES 2018: HP and Intel Festivalize Their Annual Customer Experience

HP and Intel festivalized their annual after-party and product showcase at CES 2018, incorporating activations that had consumers lining up for hours at Coachella and Panorama last year. The event, Create. Innovate. Festivate., held on Jan. 11 at The Chelsea at The Cosmopolitan Las Vegas, featured more than 1,500 HP and Intel executives, channel partners,...

read more

January 11, 2018

That Lone Violin You Heard During #CESBlackout2018? It Was From Intel

Eclipsing some of the biggest product launches and news of the year, at least for a couple hours anyway, the power outage at the Las Vegas Convention Center’s Central and South halls brought the largest consumer electronics show in the world to a halt Wednesday. The cause? A flashover of one of the facility’s transformers,...

read more

January 11, 2018

Wilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football

It’s a seemingly simple leather ball that is kicked, tossed and caught on youth, college and professional football fields across the country, but there’s a rich story to be told for this product that’s as American as apple pie. For Wilson Sporting Goods, which has supplied the Official Leather Game Football for the NFL since...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2025 Access Intelligence, LLC – All Rights Reserved. |