Author archive for Rachel Boucher
How to Gain Ground on Millennials
Clear as day, I remember sitting in sixth-grade English watching the teacher scrawl some kind of code across the blackboard with the image of a spider web drawn next to it. “It’s called the World Wide Web,” she said.
Amope’s Mobile Boutique at Fashion Week Puts a Premium Spin on Insoles
We often think of shoe insoles as an unglamorous pharmacy purchase. Amope at Fashion Week in New York City, Feb. 9-17, put a premium spin on the category by showcasing its GelActiv insoles for stylish shoes in the mobile ShoeLove boutique. The program helped Amope expand its brand perception beyond the product consumers know Amope...
Cover Story: How Experiential Marketing is Elevating the Esports Industry
It's one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating via headsets and through screens rather than in person or as a community.
YouTube Creators Curate Tiny Homes for a Google Product Block Party
Google showcased the synergy between two of its products, Google Home (a hands-free speaker and home assistant) and the Google Play Music service, with block party activations in Los Angeles and New York City featuring YouTube creators demonstrating the products’ uses in “tiny home” environments. The events kicked off Q1 for the brand, and supported...