Author archive for Rachel Boucher
Bold Branding Gives an Eight O’Clock Coffee Sampling Tour ‘Intention’
To drive trial of its new Infusions line—coffee infused with ingredients to help you stay “alert” or “relax”—Eight O’Clock Coffee has launched an eight-week, 10-market sampling tour featuring a brightly-colored coffee truck.
Century 21 Events Highlight Real Estate Agents of the Future
To position itself at the forefront of the real estate space and, perhaps, recruit some top talent, Century 21 Real Estate created Agents of the Future, a b-to-b event that invites top real estate professionals (from any and all companies) to network and learn about the future of the business. Two events, which included special...
How HP Turned Demos into Journeys at Panorama
HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.
Why Spotify’s Weekly Election Events Registered with Millennials
For most brands, it’s a daunting task to leverage the elections to engage consumers. Spotify for Election 2016 forged a connection to the issues through art and music, naturally. The digital music service for eight Tuesdays leading up to Election Day hosted live exhibitions of a digital video series in art galleries in cities across...