Author archive for Rachel Boucher
Online Retailer Zappos Looks to Make Offline Connections on the Road
Zappos is taking its online retail brand offline and on the road for the first time with a “Friends with Benefits Road Show,” a cross-country road trip targeting cities with a bright and high-tech retail experience. The tour kicked off Jan. 27-29 in Austin at 1327 South Congress. The plan is to hit one city...
CES 2017: HISTORY Trains Techies in Navy SEAL Night Vision Ops
HISTORY brought its new drama series “Six” about the world of Navy SEAL Team Six to life with a “Night Vision Ops Training” booth outside the Las Vegas Convention Center at CES, Jan. 5-8, that had participants navigating physical obstacles, taking on visual challenges, and completing combat missions in total darkness. And they did it...
Subaru Elevates WinterFest with More Partners and Builds
Subaru’s WinterFest, a weekend-based lifestyle tour that activates at mountain resorts throughout the ski and snowboard season, kicked off this year with more partners and an enhanced activation footprint. Subaru, which has entwined its brand with outdoor culture for decades, will make 15 stops on the 11-state tour. The first stop took place at Copper...
How Intel Extreme Masters is Driving the Growth of Esport Tournaments
It’s eerily quiet in the halls of Oracle Arena in Oakland, CA, when I arrive Nov. 20 for Intel Extreme Masters, or IEM—the longest running esports tournament in the world. Two groups of middle school-aged boys pass each other in the hall and offer an update: “Nine to two already? Holy shit.” I veer into...