Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Four Things You Need to Know About the FTC's Latest Crackdown on Influencers
    B-to-B Events

    Four Things You Need to Know About the FTC’s Latest Crackdown on Influencers

    If you caught one of the many headlines late last year on the Federal Trade Commission’s (FTC) campaign to enforce rules surrounding influencers on social media, you may be wondering whether your brand and your influencer partners are doing it right. Here’s the topline: The FTC publicly announced a settlement it reached with two YouTube […]

  • HP and Intel Activate a 'Digital Artistry House' at SXSW
    B-to-B Events

    HP and Intel Put Their Art-Inspired Tools in the Hands of Creatives at SXSW

    In a one-day engagement blitz, HP and Intel on March 13 set out to convert the creatives attending the interactive festival at SXSW into users of the Z suite of HP products, powered by Intel technology, with the Digital Artistry House experience. The brands took over Austin restaurant Icenhauer, transforming the century-old building on Rainey […]

  • SXSW 2018: Inside The Experience by Dell Technologies
    B-to-C Events

    Programming SXSW: Dell Speaks to Creators with Story-Driven Demos

    Dell Technologies’ audiences and solutions run the gamut, from IT clients and consumers to servers and storage, and beyond. For its six-day event program at SXSW in Austin, March 10-15, the brand focused on its creative audience with a program that aligned with each phase of the festivals, including film, music, technology and innovation, and […]

  • A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50
    B-to-B Events

    A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50

    In the automotive industry, launch events often include the media, of course, a ride and drive and a luxury hotel. For the global launch of the Infiniti QX50, the auto brand took this traditional industry affair a step further with additional audiences, the use of unexpected venues, excursions, wellness options and an auto show-style activation. […]

  • VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In
    B-to-C Events

    VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In

    With its bumping music and bright purple branding, VH1’s Glam N Go Beauty Truck that hit the streets of New York City, Feb. 27-28, gave passersby a glimpse into the network’s newest reality series, “VH1 Beauty Bar.” To drive tune-in for the premiere on Feb. 28, the network parked the converted box truck in six […]