Author archive for Rachel Boucher
AOL Activates a NewFront Block Party in NYC
Ditching staged presentations in favor of block party-style interactions, AOL transformed South Street Seaport in Lower Manhattan for its 2016 NewFront on May 3 with live music and activations. The “choose your own adventure” tactic paralleled the AOL user experience and how consumers curate content today, while introducing media buyers to its digital line-up this...
How Marie Claire Disrupted the Woman’s Conference
Transforming robotic networking into a bicoastal adventure, Marie Claire on March 21 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.” The 36-hour conference designed with the “badass girl boss” and busy woman in mind didn’t waste a moment—including the six-hour plane ride....
Photo Tour: What You Missed at EMS
We came, we saw, we conquered… Denver, baby. The Experiential Marketing Summit, which took place at the Colorado Convention Center May 4-6, attracted more than 1,400 attendees across the event marketing industry. There was networking, demos in the Solutions Center, cheers at the 2016 Ex Awards Gala, and a night of mayhem to let loose...
Three Insights on Fan Experiences from Red Sox CMO Adam Grossman
In April the Boston Red Sox installed a virtual reality dugout activation at Fenway Park, an experience that offers behind-the-scenes and first person viewpoints, and represents yet another example of how sports stadiums have become high-tech playgrounds for fans. The modular replica dugout located in the Kids Concourse (with more being installed throughout the park...