Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Hot Wheels Activates a Multi-Generational Strategy at the Canadian Auto Show
    B-to-C Events

    Hot Wheels Activates a Multi-Generational Strategy at the Canadian Auto Show

    To celebrate its 50th anniversary and remain top of mind among electronics-loving kids and adults after the holiday toy season, Hot Wheels drove its “challenge accepted” brand message to the Canadian International Autoshow. The Mattel brand and producer of toy cars and tracks took over the seventh floor of the Metro Toronto Convention Center, Feb. […]

  • Stunts: Ben & Jerry's Creates a Human 'Claw' Arcade Game to Sample a New Product
    B-to-C Events

    Ben & Jerry’s Makes Dreams of Diving into a Pint of Ice Cream Come True

    Not one to shy away from a creative stunt, Ben & Jerry’s for the launch of its low-calorie Moo-phoria ice cream created a human “claw” arcade game. The Feb. 7 activation at Winter Garden at Brookfield Place in Manhattan, involved a five-foot-high inflatable pint of ice cream, climbing apparatus and a pit filled with pillows […]

  • Intel Cozies Up with Creatives in its Tech Lodge at Sundance Film Festival
    B-to-B Events

    Intel Cozies Up with Creatives in its Tech Lodge at Sundance

    Intel has participated in Sundance Film Festival over the years, supporting partners and hosting meetings, but for the first time, the brand built out a large footprint to engage industry folks and the public in its emerging technologies geared toward the film industry and filmmakers. Located on Main Street in Park City, the rustic space […]

  • Hallmark Spreads the Love at Super Bowl with Kittens, a Pop-Up and a Social Media Campaign
    B-to-C Events

    Super Bowl LII: Hallmark Spreads Love with Kittens, a Pop-Up and a Social Campaign

    You may think of Hallmark and picture greeting cards, but the “moments” brand wants consumers to know it is so much more than that. For its Super Bowl LII presence, Hallmark, a founding partner of the Minnesota Super Bowl Host Committee, set out to bring to life the brands under its umbrella with multiple experiential […]

  • CES 2018: Inside the Playful 'Google Assistant' Takeover
    B-to-B Events

    CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story

    For its first major presence at CES in several years, Google put all its gumballs in one playful basket with a Las Vegas takeover for Google Assistant designed around the product’s call-to-action, “Hey Google.” The program involved a visual takeover with “Hey Google” out-of-home ads in 54 locations, including the airport, at hotels along the […]