Author archive for Rachel Boucher
How TNT Boosted a Series Premiere at Tribeca
Looking to add an extra layer to its presence at the Tribeca Film Festival, TNT sponsored the annual Filmmaker Industry Party experience April 21 where it immersed attendees in the gritty SoCal lifestyle of the Cody crime family featured in its new series “Animal Kingdom.” The series was chosen for Tribeca Film Festival’s new Tune...
Inside the Unconference: Lessons From Three Offbeat B-to-B Events
If you’ve ever attended a session taught by a cowboy poet around a campfire, spent hours affixing stickers to a crowdsourced art installation or pitched a session with a Post-it note, then you’ve probably been to an unconference. While not a new category of b-to-b events, it’s a growing one fueled, in part, by a...
Heineken’s Kinetic Dance Floor Lights up Coachella
With a kinetic dance floor generating power for the experience, Heineken threw a lively house party at Coachella in its Heineken House. The activation, which included live shows and historical touches, marked Heineken’s 15th year as official malt beverage sponsor of the arts and music festival in Indio, CA, (April 15-17, 22-14). Heineken House offered...
Best of EMS 2016: Day Three
Brand Activations, Sports Marketing and Mobile Tours The final morning at EMS 2016 kicked off with a “tequila sunrise” for those who got swept up in the Motive Mile High Mayhem bar crawl in the RiNo district the night before. But with a satisfying breakfast of muffins, bagels, cereals, fruits and copious amounts of coffee,...