Author archive for Rachel Boucher
Inside JetBlue’s ‘Reach Across the Aisle’ Viral Stunt
In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the presidential primaries for an in-flight activation that got passengers to literally Reach Across the Aisle. The 150 passengers aboard a flight from Boston to Phoenix were told they would win a free round-trip ticket to one of 20 domestic or...
Experiential Touchpoints Drive Nielsen Pre-Grammy Event
Nielsen hosted its third-annual pre-Grammy event on Feb. 14 for top industry executives, c-suite marketers and influencers with an evening of festive experiential touchpoints, networking, cocktails and food, and of course, really good music. The event featured performances by emerging talent The Strumbellas, New Orleans’ Preservation Hall Jazz Band and Grammy-nominated soul singer Leon Bridges....
Three Insights from Motorola on Experiential in Retail
Think about a traditional telecomm store and rows of devices under stark lighting might come to mind. Walk into Motorola’s Moto Shop pop-up in Chicago, a pilot program for future retail experiences, and you’ll find warm textures and a lot of opportunities to get hands-on with the products. Open through April 1, the pop-up has...
Palm Springs Stages the Ultimate Ice Breaker
To promote the launch of JetBlue’s new direct flights from New York to Palm Springs, the Greater Palm Springs Convention & Visitors Bureau invited New Yorkers to “break out of the chill” of winter. Two ice molds with prizes frozen into them were dropped in Manhattan, one in Flatiron Plaza and one in Washington Square...