Author archive for Rachel Boucher
Flyover: Netflix’s ‘House of Cards’ #FU2016 Activation
To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its own “campaign center” across the street from CBS News’ Republican primary debate at the Peace Center in Greenville, SC, the...
Netflix Disrupts a Primary Debate with ‘House of Cards’ Activation
To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its own “campaign center” across the street from CBS News’ Republican primary debate at the Peace Center in Greenville, SC, the...
Experience Kissimmee Sends Chicagoans Down a Frigid Zip Line
Experience Kissimmee, the tourism arm of the Florida tourist destination, treated consumers in Chicago’s Millennium Park to a zip line experience Feb. 12-15, inviting consumers to “escape the cold” weather for sunny Florida with a ride down the line. And as luck would have it, it snowed in Chicago that weekend, adding a “flurry” of...
Air France Lands a Mutli-Faceted Presence at the L.A. Marathon
Air France served as the official airline sponsor of the 2016 Sketchers Performance Los Angeles Marathon Feb. 12-14 deploying multiple activations to engage runners and spectators over the course of the event. Running events are a big part of the airline’s sponsorship portfolio domestically and internationally, which includes its own proprietary race France Run, which...