Author archive for Rachel Boucher
How Brands are Using Alternative Housing in Events
Oscar Mayer cooked up a satisfying solution for fans eager to stay in sold-out San Francisco for Super Bowl 50: a fully loaded hot dog RV called the Wienie-Bago. But you had to be the highest bidder in order to stake your claim (or buns). Fans were invited to enter bids for a two-night stay...
Fresh Step’s Catdance Film Festival Returns to Sundance
Sundance Film Festival attendees traded popcorn for tuna treats at a different kind of independent film experience in Park City, UT: the Catdance Film Festival. The Jan. 21 event, presented by Fresh Step with the power of Febreze litter, featured host and “New Girl” actress Hannah Simone, a red carpet arrival and a premiere of...
Five Insights on Sustainability in Event Marketing
In our December issue, we explored the evolution of eco-friendly practices in event marketing and experience building. What we discovered is that, these days, going green at events is no longer an add-on but an expectation. Event marketers are taking a holistic approach to sustainability, examining the entire life cycle of an event and how the trickle-down...
Super Bowl City: Scenes from Inside the Free Fan Village
Super Bowl City presented by Verizon, the Super Bowl 50 Host Committee’s free event located on the Embarcadero in San Francisco, was a leaner but “cleaner” fan village than previous Super Bowls. Pop-up tents were outlawed. Activations were built with sustainability in mind. Security teams were ever present. Looking up, you saw the San Francisco...