Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Millennials are Social Business Travelers
    B-to-C Events

    An Insight for Your Next B-to-B Event: Millennials Are Social Business Travelers

    Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting with family and friends while they’re traveling and they’re the most security-conscious generation traveling today, according to new research in the Connected Traveler Study released by Carlson Wagonlit Travel. The study results offer event marketers insights for making millennial b-to-b […]

  • What You Can Expect to See on Event Food Menus in 2018
    B-to-C Events

    What You Can Expect to See on Event Food Menus in 2018

    Artisan cheese, house-made charcuterie and protein-rich grains and seeds are out, local veggies and meats, ethnic dishes and fast-casual concepts with a twist are in, according to the National Restaurant Association’s annual “What’s Hot” survey of 700 professional chefs for menu trends in 2018. Trends expected to heat up in the new year: “Doughnuts with […]

  • adult_swim_rickmobile_1_2017
    B-to-C Events

    It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017

    From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard family stuff, brands of every shape and size hit the road this year with a wide variety of experiential tour concepts, strategies and consumer targets. Some activated out of inventive and eye-catching tour vehicles. (Adult Swim may have given the Wienermobile a […]

  • Lift Off: JetBlue Offers Three Tips for Activating In-Flight Events
    B-to-C Events

    JetBlue Offers Three Tips for Activating In-Flight Events

    Marie Claire in 2016 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.”

  • How Big Brands are Building Loyalty at Country Music Events
    B-to-C Events

    Country Music Events: How Big Brands are Building Loyalty

    The Wide-Ranging Fan Base Spans Regions and Generations   It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the […]