Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Wilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football
    B-to-C Events

    Wilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football

    It’s a seemingly simple leather ball that is kicked, tossed and caught on youth, college and professional football fields across the country, but there’s a rich story to be told for this product that’s as American as apple pie. For Wilson Sporting Goods, which has supplied the Official Leather Game Football for the NFL since […]

  • ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground
    B-to-C Events

    ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground

    ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland, […]

  • Millennials are Social Business Travelers
    B-to-C Events

    An Insight for Your Next B-to-B Event: Millennials Are Social Business Travelers

    Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting with family and friends while they’re traveling and they’re the most security-conscious generation traveling today, according to new research in the Connected Traveler Study released by Carlson Wagonlit Travel. The study results offer event marketers insights for making millennial b-to-b […]

  • What You Can Expect to See on Event Food Menus in 2018
    B-to-C Events

    What You Can Expect to See on Event Food Menus in 2018

    Artisan cheese, house-made charcuterie and protein-rich grains and seeds are out, local veggies and meats, ethnic dishes and fast-casual concepts with a twist are in, according to the National Restaurant Association’s annual “What’s Hot” survey of 700 professional chefs for menu trends in 2018. Trends expected to heat up in the new year: “Doughnuts with […]

  • adult_swim_rickmobile_1_2017
    B-to-C Events

    It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017

    From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard family stuff, brands of every shape and size hit the road this year with a wide variety of experiential tour concepts, strategies and consumer targets. Some activated out of inventive and eye-catching tour vehicles. (Adult Swim may have given the Wienermobile a […]