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B-to-C EventsJetBlue Offers Three Tips for Activating In-Flight Events
Marie Claire in 2016 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.”
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B-to-C EventsCountry Music Events: How Big Brands are Building Loyalty
The Wide-Ranging Fan Base Spans Regions and Generations It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the […]
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B-to-C EventsFive Steal-Worthy Strategies From the Tourism Industry
Just like any brand or business, the tourism industry has its share of marketing challenges. From perception problems to off-season slumps, many are turning to experiential strategies to give their local economies a boost.
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B-to-B EventsTraining Day: How Intel, Ford and Nestlé are Elevating Event Staffer Roles
By the time an event, exhibit or activation has come to fruition, most event marketers have crossed every T and dotted every I. Or so they think.
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B-to-C EventsLimited Too Returns to Retail with a Back-to-School Pop-Up
Limited Too, the once discontinued and then resurrected iconic children’s brand that brought sparkle to ’90s fashion, embraced the pop-up retail trend with a back-to-school mobile pop-up shop in New York City, Aug. 6-10, marking the Bluestar Alliance brand’s official return to the “physical” shopping landscape after its digital-commerce relaunch in 2015. The 527-square-foot shop […]