Author archive for Rachel Boucher
Acrobats Bring Success Factors Messaging to Life
To highlight its acquisition by SAP and establish itself as a leader in the human resources management solutions space, Success Factors, a cloud-based software provider, took its exhibit at the 2015 HR Technology Conference & Expo to new heights—literally. Success Factors incorporated a 20-foot-tall vertical wall within its exhibit footprint and unleashed a cadre of...
Life is Good Founders Anchor a New Mobile Tour Strategy
Retail brand Life is Good, whose goal is to spread positivity through its happy face logo and charitable missions, is known for its proprietary events like the Life is Good Festival held in its home state of Massachusetts. But this past fall, the brand shifted gears, going back to its roots by taking its message...
Time Lapse: Building Coffee-mate’s Sampling Activation
Nestlé’s Coffee-mate brand turned sampling into the ultimate finals week survival resource on the campus of Ohio State University with a 20-foot high coffee cup installation and activations designed to help students recharge. Located in the South Oval, the activation offered massages, games, music and charging stations as well as copious amounts of free coffee—that...
Coffee-mate Fires up Finals with Social Media Deliveries
Nestlé’s Coffee-mate brand turned sampling into the ultimate finals week survival resource on the campus of Ohio State University with a 20-foot high coffee cup installation and activations designed to help students recharge. Located in the South Oval, the activation offered massages, games, music and charging stations as well as copious amounts of free coffee—that...