Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Limited Too Returns to Retail with a Back-to-School Mobile Pop-Up Shop
    B-to-C Events

    Limited Too Returns to Retail with a Back-to-School Pop-Up

    Limited Too, the once discontinued and then resurrected iconic children’s brand that brought sparkle to ’90s fashion, embraced the pop-up retail trend with a back-to-school mobile pop-up shop in New York City, Aug. 6-10, marking the Bluestar Alliance brand’s official return to the “physical” shopping landscape after its digital-commerce relaunch in 2015. The 527-square-foot shop […]

  • Six B-to-B Event Insights from Year Two of eBay Open
    B-to-B Events

    Six B-to-B Event Insights from Year Two of eBay Open

    With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of […]

  • Behr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home
    B-to-C Events

    Behr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home

    It’s not easy to judge a paint color by its swatch, so in announcing its first-ever 2018 Color of the Year, Behr Paint constructed a Pop-Up Trend Home in New York City’s bustling Grand Central Terminal. The activation on Aug. 9 brought the Color of the Year shade “In The Moment” to life and also […]

  • Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath
    B-to-C Events

    Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath

    Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and internal events    AOL is one of the internet’s oldest brands and Yahoo is one of the most recognizable brands of the digital era. Both now live under parent company Verizon, and both have multiple brands and extensions underneath them. […]

  • Maestro Dobel Tequila’s Live Artists at Lollapalooza Create the ‘Perfect Blend’
    B-to-C Events

    Gallery: Maestro Dobel Tequila’s Live Artists at Lollapalooza Create the ‘Perfect Blend’

    Maestro Dobel Tequila, a Proximo Spirits’ brand, drove home its “perfect blend of artistry and mastery” messaging at Lollapalooza, August 3-6 in Chicago, with live artists and branded experiences, including an activation in the general admission area and VIP footprint. In the general admission area, two artists worked side-by-side to create artwork that brought to […]