Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • alabama-tourism mardi gras parade float 2017
    B-to-C Events

    Street Stunts Give New Yorkers a Taste of Alabama

    Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer to educate New Yorkers, and beyond, about all that Alabama has to offer. (Did you know that no out-of-state corporations own property along its Gulf Coast beaches? Or that Frank Stitt’s Highlands Bar and Grill in Birmingham has been a […]

  • Charmin’s Van-GO Offers a Flushing Spin on the On-Demand Service Trend
    B-to-C Events

    Charmin’s Van-GO Offers a Flushing Spin on the On-Demand Service Trend

    New Yorkers know it’s not always easy to find a (clean) public bathroom, so Charmin, famous for its potty programs that pop-up when and where consumers need them most, capitalized on the on-demand delivery trend with… you guessed it… an on-demand bathroom. Two Charmin Van-GO branded converted box trucks traveled to high-traffic areas in Manhattan […]

  • Purchasing Power Engages Clients with its First Experiential Marketing Tour Program
    B-to-B Events

    Purchasing Power Engages Clients with its First Experiential Tour

    Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support services as well as prospective clients. The tour traveled in a “Fueling Financial Wellness @ Work”-themed 45-foot branded coach, launching May 31 at Purchasing Power […]

  • Maison Lancôme 2017
    B-to-C Events

    Photo Tour: Lancôme Gives its ‘Uptown’ Brand the ‘Downtown’ Treatment

    Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or maison—Maison Lancôme, that is—for a hands-on, highly curated experience with the brand’s latest lines of color, skincare and fragrance. While last year the event took place at the Academy Mansion in New York City, a historical venue on the Upper […]

  • Three Tips for Working with Celebrity Chefs
    B-to-C Events

    Tips for Working with Celebrity Chefs in Events

    In the consumer activation space, partnerships with celebrity chefs can not only help generate buzz for events, they can use their “expert” status to legitimize marketing messages.