Author archive for Rachel Boucher
How AOR Partnerships are Evolving the Event Landscape
We often think of Agency of Record relationships as a fixture of the advertising world, but in a grown-up event industry, where spend has increased and events are viewed as mission critical to business growth, the model is taking hold. Major brands have enlisted agency partners to manage entire portfolios of event programs, resulting, they...
Four Lessons on Festival Culture
In the counter-culture period of my life all conversations led to Bonnaroo. From high school through college, and a couple years after that, my East Coast peers and I all wanted to caravan to Tennessee to escape and experience a music community. Alas, that dream never came to be. Until this past June. A little...
Puppeteers Help LG Launch its TWIN Wash Appliances
In a Broadway-inspired event in New York City’s Theater District, LG on Nov. 3 launched its TWIN Wash laundry appliances with six performances featuring 16-foot-tall laundry puppets. The event, LG TWIN Wash Presents: Divide & Conquer on Broadway, took place between 9 a.m. and 5 p.m. in Father Duffy Square put on by puppeteers, performers...
Experience Design Insights from The Cosmopolitan Hotel in Vegas
Ninety-nine percent of the time, your experience design process should not begin with an actual technology. It’s one of the major points Inessah Selditz and Nick Bartzokas, interaction designer and technical director at the LAB at Rockwell Group, explained during a session at EventTech (Nov. 2-4 in Las Vegas) on “dimensionalizing” a brand into a...