Author archive for Rachel Boucher
Six Trends in Event Food to Implement in 2016
Flip on your television any day of the week and you’ll find a food show. From culinary travel shows, to food talk shows to highly rated cooking competitions, an entire generation of foodies has infiltrated the market—bringing their fickle palates and their sophisticated food knowledge with them. And that trend has trickled down into events....
Five Tips for Leveraging Real-Time Video to Build Event Buzz
As photos give way to video as the sharable medium of choice, event marketers are leveraging real-time content to build buzz-generating stories around their experiences. Here, Ben Kaplan, ceo of PR Hacker, and presenter at EventTech 2015, takes you inside 9Lives cat food’s re-launch of its “spokescat” personality Morris the Cat at the South by...
How to Turn a Single Event into a Viral Sensation
What do Hero Cat, Psy’s “Gangnam Style,” and a make-out session during the 2011 Vancouver riots, the picture of which was one of the three most published photos in the world that year, have in common? Each of the scenarios went viral, earning billions of views. But as Ben Kaplan, ceo of PR Hacker explains,...
Lean Cuisine Scales New Messaging with an Art Wall
Following a dramatic rebrand this summer, Lean Cuisine on Oct. 26 activated an art installation at Grand Central Terminal’s Vanderbilt Hall aimed at reducing the negative emotions and anxiety women associate with the bathroom scale. Artist Annica Lydenberg helped bring the brand’s new messaging to life, which is shifting away from “dieting” and instead “advocating...