Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab
    B-to-C Events

    Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab

    Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up […]

  • On a Vintage Coach Bus, High Brew Samples its Cold Brew Analog-Style
    B-to-C Events

    High Brew Samples its Cold Brew Analog-Style on a Vintage Coach Bus

    Kicking it old-school style, High Brew Cold Brew Coffee is taking a refurbished 1952 GMC coach bus across the country this summer to introduce and sample its ready-to-drink cold brew coffee to millennial consumers. The #HighBrewLiner will cover an estimated 16,000 miles over 22 weeks, stopping at various festivals, trade shows and grocery stores in […]

  • Adult Swim’s Eye-Catching Rickmobile is a Traveling Pop-Up Shop
    B-to-C Events

    Adult Swim’s Rickmobile is a Traveling Pop-Up Shop

    Giving patient “Rick and Morty” fans a dose of their favorite series ahead of its long-awaited season three premiere later this summer, Adult Swim has launched an eye-catching mobile tour that functions as a traveling retail pop-up shop.

  • Photo Tour: Alcohol Sampling in The Glenlivet Dram Room Activation
    B-to-C Events

    Photo Tour: Alcohol Sampling in The Glenlivet Dram Room

    To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product is for all palates and all occasions. The multisensory experience is activating at food and wine festivals and Taste of the Nation events […]

  • Eight Multisensory Event Strategies
    B-to-C Events

    Irvine Marriott Unveils a Redesign with a Multisensory Event Series

    To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on […]