Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Nostalgia Marketing: Four '90s Experiences That Were All That and a Bag of Chips
    B-to-C Events

    Here are Five of the Most Recent TV Show Pop-Up Experiences

    You can’t go a month without hearing about the opening of another TV show pop-up food and beverage experience. Brands, event professionals and other partners are breathing new life into TV classics by harnessing the power of super fans, nostalgia marketing and foodie and coffee culture. For a taste of the TV show pop-up tactic, […]

  • Virgin Atlantic Makes it ‘Reign’ on the Streets of Seattle
    B-to-C Events

    Virgin Atlantic Makes it ‘Reign’ in Seattle

    To promote its new direct flights from Seattle-Tacoma International Airport to London Heathrow Airport beginning in late March, Virgin Atlantic in late January recruited flight attendants to surprise and delight consumers and influencers in the Emerald City to emphasize the natural connections between Seattle and London. The campaign included a recognition program and contest centered […]

  • Zappos Connects Offline Via 'Friends With Benefits' Tour
    B-to-C Events

    Online Retailer Zappos Looks to Make Offline Connections on the Road

    Zappos is taking its online retail brand offline and on the road for the first time with a “Friends with Benefits Road Show,” a cross-country road trip targeting cities with a bright and high-tech retail experience. The tour kicked off Jan. 27-29 in Austin at 1327 South Congress. The plan is to hit one city […]

  • CES 2017: HISTORY Trains Techies in Navy SEAL Night Vision Ops
    B-to-C Events

    CES 2017: HISTORY Trains Techies in Navy SEAL Night Vision Ops

    HISTORY brought its new drama series “Six” about the world of Navy SEAL Team Six to life with a “Night Vision Ops Training” booth outside the Las Vegas Convention Center at CES, Jan. 5-8, that had participants navigating physical obstacles, taking on visual challenges, and completing combat missions in total darkness. And they did it […]

  • Subaru Elevates WinterFest with More Partners and Builds
    B-to-C Events

    Subaru Elevates WinterFest with More Partners and Builds

    Subaru’s WinterFest, a weekend-based lifestyle tour that activates at mountain resorts throughout the ski and snowboard season, kicked off this year with more partners and an enhanced activation footprint. Subaru, which has entwined its brand with outdoor culture for decades, will make 15 stops on the 11-state tour. The first stop took place at Copper […]