Author archive for Rachel Boucher
Xfinity Touts Tech With Couch-To-Concert Sponsorship
As lead sponsor of the U.S. leg of Taylor Swift’s The 1989 World Tour, Xfinity, Comcast cable’s residential service brand, is activating touchpoints designed to deliver fans exclusive content on-site as well as at home. The program began May 20 in Bossier City, LA, and ends Oct. 31 in Tampa, FL. Xfinity is activating the...
Delta Sets Record With Mass Shower at Warrior Dash
Delta Faucet on June 27 set the Guinness World Record for most people showering simultaneously in a single venue at the Warrior Dash 5K mud run race in Crawfordsville, IN. The event, which highlighted Delta’s five-race partnership with Warrior Dash, broke the existing record of 300 by 31 people. In total, 331 people showered all...
Surrounded by Millennials, Brands Score Big at Bonnaroo
The venerable camping music festival outside Nashville serves up authenticity and positivity If there’s one obvious sentiment at Bonnaroo, it’s that people are happy. Event staffers are happy. Campers, waiting in long lines and hauling in equipment for the four-day music and arts festival, are happy. And from what we saw, the brands activating...
How Kenmore Leverages Events For Content
When Kenmore zeroed in on a Dirty Girl Mud Run series sponsorship two years ago it not only looked at the value of the program (strong) and the target it could reach (women). It looked at how the brand could leverage the sponsorship and event activation to generate content. Beyond “visibility” and lead gen, this...