Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Tailgating: State Farm Drives NFL Game Days from a Tiny House
    B-to-C Events

    Tailgating: State Farm Drives NFL Game Days from a Tiny House

    State Farm created a physical manifestation of combined home and auto insurance coverage with the RoadHouse, a “tiny house” on an extended 15-foot Ford F350 Dually pickup truck that’s engaging tailgaters at NFL games this football season.

  • Five Ways Intuit Increased Networking at Quickbooks Connect
    B-to-B Events

    Five Ways Intuit QuickBooks Increased Conference Networking

    Three years ago, finance and tax software brand Intuit created QuickBooks Connect, a conference designed to transform the perception of QuickBooks in the marketplace from a piece of software to a small business solutions ecosystem. To further its brand mission this year, QuickBooks offered its four target attendee groups (accountants, small business owners, developers and […]

  • Inside the Bold Eight O'Clock Coffee Sampling Tour
    B-to-C Events

    Bold Branding Gives an Eight O’Clock Coffee Sampling Tour ‘Intention’

    To drive trial of its new Infusions line—coffee infused with ingredients to help you stay “alert” or “relax”—Eight O’Clock Coffee has launched an eight-week, 10-market sampling tour featuring a brightly-colored coffee truck.

  • Century 21 Shows Tech Savvy at Agents of the Future Events
    Technology

    Century 21 Events Highlight Real Estate Agents of the Future

    To position itself at the forefront of the real estate space and, perhaps, recruit some top talent, Century 21 Real Estate created Agents of the Future, a b-to-b event that invites top real estate professionals (from any and all companies) to network and learn about the future of the business. Two events, which included special […]

  • How HP Turned Product Demos into Participatory Journeys at Panorama Festival
    B-to-C Events

    How HP Turned Demos into Journeys at Panorama

    HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.