Author archive for Rachel Boucher
Cover Story: Inside Citi’s Entertainment Sponsorship Platforms
It’s that moment you survey the crowd at a music festival from an exclusive vantage point. That moment your kid plays catch with a professional baseball player. That moment you surprise your sweetheart with the ultimate culinary date night (you rock star, you).
Three Strategies For Creating Concert Content
Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right direction. A new study by event marketing technology company Tagkast has found that, among all event attendee types, concert attendees are most likely to share branded photos on social media and produce social endorsements for brand sponsors. Concert activations hold...
Wellness TruFood Pet Sampling Goes Epicurean
Wellness TruFood, a new category of dog and cat food that contains nutritious ingredients like chia seeds, kale and yogurt cultures, on June 25 kicked off a national pet sampling tour with an event in New York City. The event, called Barkfest, featured a roster of pet-friendly activities at the Madison Square Park Dog Run,...
High-Tech Gamification Drives Air Force Performance Lab
To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized mobile tour yet. Designed to highlight career opportunities, the Lab has activated eight times since its launch on May 18. And after visiting air shows,...