Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Century 21 Shows Tech Savvy at Agents of the Future Events
    Technology

    Century 21 Events Highlight Real Estate Agents of the Future

    To position itself at the forefront of the real estate space and, perhaps, recruit some top talent, Century 21 Real Estate created Agents of the Future, a b-to-b event that invites top real estate professionals (from any and all companies) to network and learn about the future of the business. Two events, which included special […]

  • How HP Turned Product Demos into Participatory Journeys at Panorama Festival
    B-to-C Events

    How HP Turned Demos into Journeys at Panorama

    HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.

  • Spotify’s Weekly Election 2016 Events Connect Music, Issues
    B-to-C Events

    Why Spotify’s Weekly Election Events Registered with Millennials

    For most brands, it’s a daunting task to leverage the elections to engage consumers. Spotify for Election 2016 forged a connection to the issues through art and music, naturally. The digital music service for eight Tuesdays leading up to Election Day hosted live exhibitions of a digital video series in art galleries in cities across […]

  • HP Omen Challenge TwitchCon
    B-to-C Events

    Live Gaming: Inside HP’s Multisensory Omen Challenge

    HP partnered with the social video platform and gaming community Twitch at TwitchCon on Oct. 1 to activate the HP Omen Challenge, a live gaming tournament that involved “torture chambers” and multisensory elements. The event at the TwitchCon After Party at Petco Park in San Diego, CA, which HP sponsored, helped HP drive awareness and […]

  • Netflix Recruits 200 Coffee Shops for a 'Gilmore Girls' Pop-up Program
    B-to-C Events

    Netflix Recruits 200 Cafés for a ‘Gilmore Girls’ Pop-up Program

    To generate viewership for its revival of the cult classic “Gilmore Girls,” Netflix on Oct. 5 transformed more than 200 local coffee shops across the country into Luke’s Diner, the fictional “hangout” in the series. Netflix and agency Allied Experiential recruited shops based on location and neighborhood in order to reach super fans and the […]