Author archive for Rachel Boucher
Nike Plugs Into NBA All-Star Weekend
For the NBA All-Star Weekend Feb. 12-15, Nike produced three activations that engaged consumers and VIPs in the art of Nike and #ZoomCity. The first activation was a pop-up store at the corner of Bowery and Great Jones streets in Manhattan with an LED-surface exterior that in one display rotation looked like a signature Nike...
Inside SXSW’s New iBeacon Strategy. Hint: They Were Everywhere
South by Southwest, and its conference and festivals spanning music, film and interactivity, is known for pushing boundaries and introducing trends. Especially when it comes to technology. At this year’s SXSW technology was, in a sense, omnipresent as organizers conducted what they called the largest deployment of iBeacons yet at an event. More than 1,000...
NatGeo’s SXSW Experience Offers Wilderness Challenges
“Life Below Zero” is a top-performing National Geographic Channel series chronicling the challenges of life in the remote Alaskan wilderness. Ahead of the April 9 season premiere, the brand set up a SXSW experience March 14-16 in Austin that immersed hip techies and influencers in the harsh lifestyle of the show’s stars. Dubbed “Escape The...
NatGeo’s ‘Escape The Cold’ Activation at SXSW
What is it like living day-to-day in the remote Alaskan wilderness? Those at South by Southwest in Austin March 14-16 got a little taste of it thanks to National Geographic Channel, which promoted the season premiere of hits series “Life Below Zero” with a chilly activation. Groups of six participants at a time entered one...