Author archive for Rachel Boucher
Press Event: TaylorMade Toasts Golf and Hollywood
To unveil its new R15 driver, TaylorMade Golf hosted a press event that leveraged Oscar week buzz and honored golf in film. Called “Made of Greatness,” the evening event Feb. 18 featured a drive-in movie and demo experience under the lights on the driving range at the Riviera Country Club in Pacific Palisades, CA, a...
Steal-Worthy Stage Production Elements From The 2015 Oscars
We’re back with another installment of best award show stage concepts, this time fresh off the 87th Academy Awards telecast—Hollywood’s biggest night. (See our picks from the Grammys, here.) Most tune in to the lengthy 2015 Oscars program for the suits, gowns and memorable acceptance speeches. We tuned in with an eye for the sets,...
Acura’s Sundance Experiences Extend Beyond Park City
For its fifth consecutive year as presenting sponsor of the Sundance Film Festival in Park City, Utah, Acura activated a multi-layer experience that drove engagement on-site and online. During the festival, Jan. 22 to Feb. 1, Acura hosted film fans and celebrities in the Acura Studio, located in the center of the action. But that...
Inside the Acura Studio at Sundance Film Festival
As presenting sponsor of the Sundance Film Festival, Acura built an engagement hub in Park City, Utah. Called Acura Studio, it was where festivalgoers could refill water bottles, recharge their phones or kick back and relax in hopes of catching celebrities making their way to the Acura Press Room. More on Acura’s presence at Sundance...