Author archive for Rachel Boucher
Say The Password: Mophie’s Speakeasy at CES
On the outside it looked like a giant black box, but Mophie’s International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy. It was located inside the 40-foot by 70-foot booth and featured a full bar, bartender (wearing suspenders and a bow tie), plush lounge chairs and tables—an oasis for the mobile battery...
Food and Beverage Trends: What’s Cookin’ For 2015
In this age of fickle foodies and Top Chefs, event attendees are expecting a certain kind of experience when satisfying their appetites. It appears food and beverage trends are following suit. Event marketers are incorporating exotic ingredients, as FX did for a horror-themed release party. Hosting pop-up dinners, such as Acura’s white party in Brooklyn....
Open House Events Help Sell a Luxury Lifestyle
Real estate agents used to tempt potential homebuyers with a plate of freshly baked cookies. Agents of high-end properties in Florida, however, are taking a cue from the experiential industry and selling luxury through open house events. Some are hiring Saks Fifth Avenue models to offer a spritz of perfume in the master bath. Others...
Tweets Power AT&T’s Storefront Interactive Display
AT&T this holiday season set out to increase visibility as a gift-giving destination with a tech-infused interactive display at its flagship store on Michigan Avenue in Chicago. The experience, tied to Twitter, was designed to attract consumers and drive home the message that the brand’s retail stores offer more than just cell phones. The result...