Author archive for Rachel Boucher
Tips For Creating Shareable Influencer Events
Influencer events are often designed for convenience—city-central with cocktails and a sleek sendoff after critical messaging is delivered. Selfies, food porn, presentations and press: check. But social media startup heartYN recently took a counterintuitive approach for the launch of its online community, whisking away top influencers to a remote location four hours north of Los...
LG Recruits Consumers In Final Four Fan Fest Experience
To strengthen its sponsorship of collegiate sports, LG returned to the NCAA Final Four Fan Fest April 3-6 at the Indiana Convention Center in Indianapolis, IN, with a brand new footprint. Different from previous years’ experiences surrounding LG House, and products displayed in a home environment, the new 4,500-square-foot LG Training Facility was designed like...
Meet-Up Trends: The White House’s First InstaMeet
We’ve heard of Twitter tweet-ups and Meetups, but the White House a few weeks ago helped shine a spotlight on another meet-up trend: the InstaMeet for Instagram. On March 21, America’s most famous address opened its doors to a select group of Instagram users for the 11th Worldwide InstaMeet, selecting 20 Instagrammers from an applicant pool...
Mophie Enlists St. Bernards for a SXSW Social Stunt
Mophie leveraged the help of the iconic St. Bernard dog to generate some pretty adorable brand awareness with a social stunt at South by Southwest in Austin, March 13-15. Partnering with the St. Bernard Rescue Foundation and a team of St. Bernards, a breed from the Swiss Alps originally bred for rescue, the mobile battery...