Author archive for Rachel Boucher
Serving Up a Slice of the $50 Billion Pop-Up Industry
A new study out by PopUp Republic, a social media marketing company, has put a dollar value on the pop-up industry: $50 billion, according to sales figures it compiled. Considering the total annual U.S. retail market is projected at $4.5 trillion, and the online retail market at $300 billion, pop-ups then appear to be “a...
Inside Levi’s 49ers Naming Rights Sponsorship
Jeans and football fans go hand-in-pocket. So, when it came to inking a 20-year naming rights sponsorship of the 49ers’ new stadium in San Francisco, Levi Strauss & Co. didn’t hesitate to go for the touchdown. But in addition to apparel, and the fact both call San Francisco home, Levi’s and the 49ers share a...
Warrior Drives Hockey Demos with a Retail Tour
Warrior Sports, a hockey brand in the New Balance Athletic Shoe portfolio, conducted its first-ever retail tour at the end of the summer, targeting 29 retail locations with a faux hockey rink and hockey stick demo activation. The tour, which traveled in a wrapped sprinter van, kicked off July 30 in Detroit, MI, and wrapped...
Rodent Tartar, Anyone? FX Turns Up The Horror
Vampire culture is leaving its mark on TV and in movies, but FX’s series “The Strain” takes fang fiction to a whole new level. Based on the novel by Guillermo del Toro, the plot follows the spread of an evil and ancient strain of vampirism, and the war waging to fight it. To promote the...