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B-to-C EventsThree Insights from Motorola on Experiential in Retail
Think about a traditional telecomm store and rows of devices under stark lighting might come to mind. Walk into Motorola’s Moto Shop pop-up in Chicago, a pilot program for future retail experiences, and you’ll find warm textures and a lot of opportunities to get hands-on with the products. Open through April 1, the pop-up has […]
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B-to-C EventsPalm Springs Stages the Ultimate Ice Breaker
To promote the launch of JetBlue’s new direct flights from New York to Palm Springs, the Greater Palm Springs Convention & Visitors Bureau invited New Yorkers to “break out of the chill” of winter. Two ice molds with prizes frozen into them were dropped in Manhattan, one in Flatiron Plaza and one in Washington Square […]
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B-to-C EventsInside Hearst Men’s Group’s Trade Shows Activations
The Detroit Auto Show may have always been a key stop for editors at Hearst Men’s Group publications Esquire, Popular Mechanics, Car and Driver and Road & Track. But for this year’s show Jan. 11-24, instead of simply covering it, the publisher for the first time activated at it, staking its claim as an authority […]
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B-to-C EventsHow Brands are Using Alternative Housing in Events
Oscar Mayer cooked up a satisfying solution for fans eager to stay in sold-out San Francisco for Super Bowl 50: a fully loaded hot dog RV called the Wienie-Bago. But you had to be the highest bidder in order to stake your claim (or buns). Fans were invited to enter bids for a two-night stay […]
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B-to-C EventsFresh Step’s Catdance Film Festival Returns to Sundance
Sundance Film Festival attendees traded popcorn for tuna treats at a different kind of independent film experience in Park City, UT: the Catdance Film Festival. The Jan. 21 event, presented by Fresh Step with the power of Febreze litter, featured host and “New Girl” actress Hannah Simone, a red carpet arrival and a premiere of […]