Author archive for Sandra O’Loughlin
Augmented Reality Goes Live
YES, IT’S A TOP BUZZWORD ALREADY. No, you don’t really understand it. To the uninitiated, the very term “Augmented Reality” may seem a little Star Trekky, but it’s not that far out there. Through AR, developers superimpose computer-generated images over a real-world environment in real time. The firstdown line superimposed over the field on football...
On the road with the Olympic Torch
When the Olympic flame on Feb. 12 lit the cauldron at BC Place Stadium, site of the 2010 Winter Olympics in Vancouver, it symbolized peace, hope, inclusiveness, equality, joy and fraternity to viewers around the world. To Coca-Cola and RBC, presenting sponsors of the 2010 Olympic Torch Relay, the flame represented all that and more:...
‘Shear Genius’ Styles Salon at Sundance
Bravo’s series “Shear Genius” at the 2010 Sundance Film Festival presented a Shear Genius salon where celebrity stylists created hairstyles for A-listers and provided fans an inside peek at the show. The salon featured hair care products from Nexxus, which sponsors the series. Jonathan Antin, one of the judges on the show, and Nexxus creative...
New Belgium ‘Beer Rangers’ Tout New Ale
New Belgium Brewing Co. this month has unleashed a team of “beer rangers” clad in tan and olive uniforms who will appear in bars and retail outlets as well as in print ads and online games to introduce a new brew called Ranger IPA. Their mission: “To Protect. To Pour. To Partake.” Their get-up: a...