Author archive for Sandra O’Loughlin
The ROI of Free
LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two sausage links and two strips of bacon. Snack-cake maker Little Debbie last fall gave away one million cupcakes (125,000 cartons holding eight...
Making friends with procurement
No, your procurement department (or strategic sourcing, strategic spend management, purchasing or marketing services), isn’t going away. If anything, especially in daunting economic times, its influence is growing as companies seek to cut costs and reduce waste. While its role varies depending on the company, procurement most likely is involved in the RFP and RFI...
Where Are They Now: Omar Albertelli
June/July 2007 Motorola Back then: Before moving on to marketing for Motorola in Latin America Omar Albertelli was senior manager-promotions events and sponsorships. The goal was to get kids to tune into its portable listening devices and the StudioMoto campaign provided the ultimate stage reaching 1.3 million consumers and creating more than 100 000 one-on-one...Where Are They Now: Debbie Estes
August 2007 Best Buy