Author archive for Sandra O’Loughlin
Creating Media Events that Attract the Press
Creating media events that attract the press like bees to honey
Brands Use Face-to-face to Change Perceptions
Consumers usually have a pretty clear idea about brands. Mention Q-tips and women associate the product with cleaning their babies’ ears or removing rings of mascara from their eyes. Coleman brings images of coolers stocked with sodas and beer for family camping trips or backyard barbecues. State Farm like a good neighbor is there or...
Verizon Reaches Demo Via Music
Verizon Wireless connected with Memphis' African-American community by engaging the enthusiastic choristers from Miracle Temple Sanctuary Apostolic Deliverance Temple and Holy City who vied with finalists from six other congregations in a musical extravaganza called How Sweet the Sound. The gospel-hour-meets-reality-show sing-off drew 11 000 supporters all rooting for their favorite choral group.
