Author archive for Sandra O’Loughlin
Happy Employees Make the Best Brand Ambassadors
AS MARKETERS TRY TO BUILD WORD-OF-MOUTH BUZZ a few have realized the ultimate influencers may already be on their payrolls. McDonald’s Hewlett-Packard and Amtrak have found that engaging employees as brand ambassadors gives them credibility and the employees a sense of pride. It’s an approach that benefits both sides.
Alert The Media: Capitalizing on Trade Press
Your trade show presence is a huge investment. You spend big bucks on the exhibit space. Then there’s airfare cabs meals. You need to increase sales and wow the competition. One way to do that is by capitalizing on the trade press for increased—and positive—coverage. How can you achieve the kind of coverage you want?...
Women In Event Marketing: The First Edition
In the not so distant past women draped themselves on new cars like shiny hood ornaments and worked behind the scenes to help their bosses take credit for the perfect corporate event. But thanks to a few decades of cultural transformation the roles that were once the only choices for women in the event marketing...