Author archive for Sandra O’Loughlin
Road Less Traveled
EVENT SPONSORSHIP is an effective and efficient way for brands to reach their target audience—racecar fans via NASCAR baseball lovers via Major League Baseball. But sponsoring a regional event or a small team of people with specialized interests can offer a more laser focused consumer connection.
Women in Event Marketing
Who she is: Fontaine is the driving force behind Ford’s mission to get more people into its cars a key strategy as the company launches new vehicles including the 2009 Flex. Grassroots programs multicultural marketing the Ex Award-winning Warriors in Pink breast cancer initiative and placement in key TV programs from “American Idol” to Lifetime’s...Women in Event Marketing: Pollack
Who she Is: When Pollack joined Google four and a half years ago she was the first “official” events person at the company bringing 13 years of experience from the production side. That knowledge helped her build an in-house agency of nine people including herself as part of Creative Lab Google’s internal creative agency. Her...
Women in Event Marketing: Litzow
Who she is: Litzow is charged with ensuring that SAP’s 3 000-plus annual events offer a consistent brand and customer experience throughout the world. Those events range from large customer conferences such as Sapphire which in May attracted 15 000 attendees in Orlando and another 10 000 in Berlin to Tech Ed conferences for developers...