Author archive for Sandra O’Loughlin

January 28, 2010

Women in Event Marketing

Who she is: Fontaine is the driving force behind Ford’s mission to get more people into its cars a key strategy as the company launches new vehicles including the 2009 Flex. Grassroots programs multicultural marketing the Ex Award-winning Warriors in Pink breast cancer initiative and placement in key TV programs from “American Idol” to Lifetime’s...

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January 28, 2010

Women in Event Marketing: Pollack

Who she Is: When Pollack joined Google four and a half years ago she was the first “official” events person at the company bringing 13 years of experience from the production side. That knowledge helped her build an in-house agency of nine people including herself as part of Creative Lab Google’s internal creative agency. Her...

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January 28, 2010

Women in Event Marketing: Litzow

Who she is: Litzow is charged with ensuring that SAP’s 3 000-plus annual events offer a consistent brand and customer experience throughout the world. Those events range from large customer conferences such as Sapphire which in May attracted 15 000 attendees in Orlando and another 10 000 in Berlin to Tech Ed conferences for developers...

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January 28, 2010

Magic Moments

Fact: Photo activation is certainly no spring chicken in the event space.

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January 28, 2010

Woman Of The Year

Stop into McDonald's on a Saturday afternoon in suburban Chicago and you may happen upon Mary Dillon and her four kids grabbing a quick bite. The company’s executive vp and global cmo eats there several times a week—and sometimes twice on Saturdays. And not just because of the discount. As a busy mom with a...

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